Customize Your Image with AI… Vive Studios and Metafactory Sign MOU

Jae-il Lee (left), CTO of Metafactory Corporation, and Seok-geun Ji, Director of Strategic Marketing at Vive Studios, implemented in AI cartoon style using Vive Studios' 'PLAY ON' solution. / Photo courtesy of Vive Studios


AI-based virtual production company Vive Studios announced on the 7th that it has signed a Memorandum of Understanding (MOU) with Metafactory Corporation to enhance its AI photo booth and content technologies.


Metafactory Corporation is a company that creates immersive spaces combining new technologies such as AI and extended reality (XR) with content. It is rapidly growing by planning and operating pop-up spaces for various industries at its immersive digital venue "Metaground Seongsu", including clients like KRAFTON, Shinhan Card, Singapore Airlines, and GS Retail.


Through this MOU, Vive Studios and Metafactory Corporation will collaborate on △ Developing cooperative processes for marketing content production at Metaground △ Installing AI photo booths at Metaground and co-developing branded AI profile content △ Joint planning and sales of advertising packages △ Collaborating on online and offline XR marketing content


As part of the agreement, Vive Studios will introduce its 'PLAY ON' interactive content solution at Metaground Seongsu. Utilizing Vive Studios' AI technology, PLAY ON enables users to transform their appearance into characters or various styles in real-time in an offline environment. The solution uses text-based AI technology to generate desired facial features.


Seok-geun Ji, Director of Strategic Marketing at Vive Studios, said, “We look forward to presenting high-quality content through this partnership with Metafactory. We hope visitors will enjoy new and diverse experiences in the spaces we are creating together.”



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