ViveStudios Launches Interactive AI Photo Solution ‘PLAY ON’… Unveiled at ‘Tone & Music Festival’

PlayOn Photo Booth at the Festival (Photo = ViveStudios)


AI-based virtual production company ViveStudios (CEO Kim Se-gyu) officially launched its interactive AI content solution ‘PLAY ON’, unveiling it at the ‘Tone & Music Festival 2024’, the company announced on the 17th.


PLAY ON offers a variety of shooting modes, including four ‘Play Toon’ modes, which transform users into cartoon-style characters using AI technology, and five ‘AI Profile’ modes that allow users to create profile images in various genders and professions.


At the festival held over the past weekend, the PLAY ON photo booth featured two modes: the Play Toon mode and the Basic mode, which naturally enhances users’ appearances through skin retouching functions.


ViveStudios explained that festivalgoers in their 20s and 30s, the event’s core demographic, responded enthusiastically to the PLAY ON booth, enjoying the unique experience of seeing themselves as cartoon characters—an offering that stood apart from typical photo booths.


CEO Kim Se-gyu commented, “We launched PLAY ON to allow general users to easily enjoy unique experiences through AI, based on the technological capabilities we’ve built through our content and virtual production projects. We hope that many users can engage in their own storytelling in offline spaces through PLAY ON, which has been thoroughly validated through extensive pilot programs.”



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